Hi I'm Diego, a designer based in New York City.

Before I became a designer, I was taking things apart to try to understand how they worked; leaving a pile of leftover parts basically became a running joke. That curiosity never ceased, it just changed from disassembling clocks and cameras to deconstructing complex problems and building solutions that help shape a better future.

Today as a design leader, I use what I learn from constantly tinkering with tools to lower the barrier between people and technology. I specialize in early-stage startups, building teams and products from scratch using research and fast validation to develop solutions that not only solve problems but truly move the needle on business and user delight. Most recently, I've been serving as the Director of Product Design and Research at Balto, using generative AI to help modernize the contact center and help the people behind the phone do more while keeping the unique human touch that a call allows.

Now more than ever, technology is accelerating at an unprecedented pace, and expectations for everything are becoming more complex. I choose to approach these changes as I always have: with the curiosity of a freganico and the purpose of a designer.

Let's connect via email, on linkedin, instagram, or simply follow some ocassional ramblings on threads.