Diego Fernandez
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I'm a versatile individual contributor and design leader with 12+ years of experience, currently at working Balto, where we harness the power of AI to unleash agents' full potential.
Throughout my career, I've partnered with startups to create user experiences, foster design teams, and establish product design and user research practices.
I'm a versatile individual contributor and design leader with 12+ years of experience, currently at working Balto, where we harness the power of AI to unleash agents' full potential.
Throughout my career, I've partnered with startups to create user experiences, foster design teams, and establish product design and user research practices.
Salsify
At Salsify, I spearheaded the Content Activation product area as Design Lead, working across Workflow, Channels, and Insights. In addition, I focused on the research that led to the Activation Funnel's initial implementation. Simultaneously, I was the lead designer for Habanero, Salsify's Design System, kickstarting its design and evangelization while enhancing the designer and developer experience.
Salsify
At Salsify, I spearheaded the Content Activation product area as Design Lead, working across Workflow, Channels, and Insights. In addition, I focused on the research that led to the Activation Funnel's initial implementation. Simultaneously, I was the lead designer for Habanero, Salsify's Design System, kickstarting its design and evangelization while enhancing the designer and developer experience.
Welcome (formerly known as ChatID)
At ChatID, we developed a series of chat-based products that transformed shopper-brand interactions on top retail websites in the US. Our focus on user research and collaboration enabled us to create an unparalleled user experience across our entire product line, allowing shoppers to get answers to their questions as they shopped.
Welcome (formerly known as ChatID)
At ChatID, we developed a series of chat-based products that transformed shopper-brand interactions on top retail websites in the US. Our focus on user research and collaboration enabled us to create an unparalleled user experience across our entire product line, allowing shoppers to get answers to their questions as they shopped.
Sensive
Sensive started as an experiment to share your work-in-progress using the recently introduced Figma API, earning Top 3 on ProductHunt. It evolved into a project management tool for creatives, focusing on efficient asset delivery. The entirely bootstrapped venture was ultimately sunset in 2021
Sensive
Sensive started as an experiment to share your work-in-progress using the recently introduced Figma API, earning Top 3 on ProductHunt. It evolved into a project management tool for creatives, focusing on efficient asset delivery. The entirely bootstrapped venture was ultimately sunset in 2021