ChatID SMS

SMS was an experimental product designed to bring the expertise of brand agents to the brick-and-mortar context by enabling shoppers to initiate a conversation through sending a keyword to an SMS short code.

To validate the effectiveness of our approach and fine-tune the features, we conducted guerrilla usability testing. This hands-on testing helped us gather valuable insights that informed the final recommendations for the signage we deployed in Walmart and Office Depot locations across the US. By incorporating real-world feedback, we ensured a more seamless and user-friendly experience for shoppers interacting with our SMS product.