Hi, I’m Diego.

I’m a UX designer with over a decade of experience, having worked both as an individual contributor and design leader, spanning early startups to high-growth global companies. Currently, I serve as the Director of Product Design & Research at Balto, leading efforts to foster design practices that champion our users.

My experience with both smaller startups and rapidly growing organizations has deeply influenced my design approach. I'm an adaptable leader used to fast-paced, efficiency-driven environments in which I build collaboration relationships with Product, Engineering and CS to ensure the experiences we deliver align with the high standards we set. Additionally, I lean on effective user research to enable a more concrete understanding, alignment, and measurability of the objectives that R&D requires as we continue to grow.

Beyond these roles, I helped build Sensive alongside my co-founder Rolando and have designed a learning platform for children with the team at Bansho.

© 2024 Diego Fernandez